Thus, I resolved to binge the show and throw myself headlong into one of the many marathons forever running on MTV these days. Rob, if you’re reading this, I want you to know that I know that you contain multitudes and that it’s no easy thing to account for how you arrived at this unexpected and highly lucrative moment in your long career. ViacomCBS also has the show’s distribution rights, something that wasn’t true for a property like Laguna Beach, which was distributed by Trifecta Entertainment and Media. Marks feigned concern about that for a moment, then offered a solution. The network's audience dropped by almost 50% in the lucrative 18-49 demographic (an age category that is particularly important to MTV… Look I understand that MTV has been terrible for a while now ever since the insurgence of "reality" television, but hear me out. Maybe this is all we should expect from MTV going forward. There was also no shortage of deeply questionable material. MTV's president said last year, after it was discovered more people watched MTV than ever before, that "people watch it for the music. Slowly, more shows like "Lip Service" were being made. (It needs polishing.) In that way, Ridiculousness is perfect for the network—even while MTV could clearly use more shows that tick those same boxes and gobble up programming slots. The program exists because of the lowbrow content, not in spite of it. Variety reported that during a stretch of 168 hours on MTV in late June, 113 hours of programming were gobbled up by Ridiculousness. Apparently, consumers are willing to watch repeat programming with their memories fully intact. And yes, the show got in trouble for encouraging pyromania. None of its shows are the cultural touchpoints they were a decade ago, or 20 years ago, or even 30 years ago. “I have never found humiliation funny,” Rob Tannenbaum told me. Millions of teenagers all across Ameica watch MTV. Yes, but only if MTV changes again, and realizes what it has done to the Music Business itself. MTV was created in the early 1980's because somebody discovered bands who had music videos to promote the sales of their albums sold at least 40% more records than bands without one. In one prescient episode from the first season, the show flashes forward to give us a glimpse of what eventually becomes of one of the most well-known television personalities from the turn of the millennium. “I sort of think I know what it is. To Daly’s dismay, his career remains largely unchanged. In February 2001, the network’s president at the time, Van Toffler, told Billboard that “clearly the novelty of just showing music videos has worn off” and added “our non-music shows like Jackass just get more press.”, “It’s required us,” Toffler summarized, “to reinvent ourselves to a contemporary audience.”, ’Twas ever thus. Shortly before this MTV made it's long heralded program, "The Real World". WRONG. “It seems that Ridiculousness is the show that has the longest tenure at the station,” Tannenbaum said. That was two decades ago. REQUEST @SB19Official @MTV #FridayLivestream SB19xChynnaMamawal MERCH SB19 Comeback D-7 #Happy9MAlabMV #SB19WHATTeaserClip1 Four years ago, The New York Times ran a study about the 50 most-liked TV shows on Facebook and then mapped those preferences by geography. DAUPH. Then I immediately and frantically took to Google to learn about this thing I thought I was supposed to know about. The first Real World was actually good, and based on a good idea, taking a bunch of different people and having them live together. Because so many teenagers watch MTV on a daily basis, they let IT chose the music for themselves. Its funny that I found this question and answer session about MTV because I tried to watch it for the umpteenth time the other day and I just couldn't do it. MTV has to pay Dyrdek (and Sterling and Chanel), but the videos are ripped from the internet and the show is shot in studio. The channel once known as a home for music videos and, later, reality television, has reinvented itself again by broadcasting a comedy clip show for hours each day. And then a couple of things happened. Why Was Britney So Bad? In classic Dave Chappelle fashion, it is mean and telling and funny in all the right ways—and for more reasons than were initially intended. Extra shows like "Beavis and Butthead" and the great "Liquid Television" offered viewers more variety and programmers more experimentalism. You get the point. It also asks the question: Why complain about MTV's lack of music videos when we can now watch any music video we want, any time, on the internet? Besides, as my lovely zygote editor guffawed, who even watches linear TV these days? What made this show so bad wasn’t the music or the scandalously clad dancers vying for their 15 seconds of fame—but the hosts were somewhat unbearable. The sad thing is now, America's majority ideas perfectly represent all that being shown, exploited, and cashed on at MTV, Media Television. “We do a background check on these videos. While there were even more great relations with the musical/artistic values of the videos, there was still "House Of Style" and their own award shows, but they were strictly now MTV "traditions" that had to be shown. Marks joked that “Ridiculousness is to MTV as Law & Order is to Ion Television,” though he doubted that Rob Dyrdek and friends have “27 seasons of Dick Wolf narratives, but maybe in a pandemic people just want to watch videos of people getting their balls busted on a skateboard.” Either way, as far as Marks is concerned, nothing about the network is actually cool anymore. That might be overstating things a bit considering this year’s VMAs featured a joint performance by Ariana Grande and Lady Gaga, while Miley Cyrus sang her new single “Midnight Sky.” Still, Marks has a point as it applies to the long-term appeal of the network, which naturally led into this year’s VMA’s with … several episodes of Ridiculousness. Maybe that’s because Rob and the show have helped MTV do something it’s done since the network launched: adapt and survive. Why am I so striking on what used to be my favorite music channel? “And they’d tell me, ‘Oh no, he was OK. This piece of information sparked interest to make a channel devoted to and for music video and music news. His first name might even be Rob.”, “And he has a couple of guests who come on and they look at videos of people doing Jackass-type stuff. The key to MTV success was a new group of performers who introduced pop music to the world. MTV had already left the 24 hour music format years ago by the late 1980’s and early 1990’s. It is on all the time. Check out full episodes and video clips of most popular shows online. It is all just another channel devoted to yuppiedom, sleaze, bad music and the American way. Why does MTV suck so bad now? Or, rather, one particular show on loop. “That person died,” Sterling shrieked. Like Saturday Night Live, or baseball, people have been writing MTV’s obituary for nearly as long as it’s been on the air. He might be right, but American television viewers have always had a strong stomach for violent content and a never-ending appetite. By choosing I Accept, you consent to our use of cookies and other tracking technologies. It’s a very specific taste in TV, and not everyone acquires it. If someone falls in a manhole and they don’t get out, that’s not quite as funny. In 2009, the network revived MTV Unplugged. Giles said that since MTV began running the show in giant chunks, it’s seen repeat viewers jump from twice a week to six times a week, and the network has “increased our time spent viewing by 21 percent with our stacks of Ridiculousness.”, “One of the things they’re getting with Ridiculousness, they’re finding this appeals across the board to everyone in the house,” said Robert Thompson, a professor of television and pop culture at Syracuse University who has been an industry expert for three decades. The speech in question was so bad that wedding guests booed the famous bridesmaids, and Angelina got up from her seat and screamed, "That was so f--ked up!" In one segment, Rob and the gang make fun of a man with a mustache and thick black eyebrows who gets assaulted by a camel. Shortly after the death of Nirvana's Kurt Cobain, MTV dropped it's iconolastic, indivdual qualities so excersised by the music scene then, and like it always has done, gave in to what is popular at the moment. Britney Spears' lack of handlers may have led her to bomb at MTV's VMAs. MTV was the place to go to hear the newest most popular music. MTV is really to blame for the explosion of reality tv. “I could see how Ridiculousness would do that. In one episode, longtime NBA swingman Iman Shumpert joined the show to play a game called “block or charge” in which he watched various people get demolished and then made a call.
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