GLENDALE, Ariz. - Monday, March 8 is International Women's Day, a day for women to be celebrated for their economic, cultural and political achievements. Additionally, the team hosted "Noche de los Yotes" to honor Hispanic Heritage Month and auctioned off Spanish-language jerseys to benefit the Arizona Coyotes Foundation. Arizona can also boast representation on its roster by way of Vinnie Hinostroza, an Ecuadorian American player acquired from the Chicago Blackhawks in 2018. ... not just Black History Month," said Xavier Gutierrez, president of the Arizona Coyotes. The Arizona Coyotes have made Xavier Gutierrez the first Latino team president and CEO in NHL history. “We recognize one thing and that is this is a turnaround,” Gutierrez told Arizona Sports’ Doug & Wolfon Friday. "With the Coyotes, we want to be a successful sports team and a successful business enterprise. Meruelo, 56, attempted to purchase the Atlanta Hawks in 2011. Covering the impact of coronavirus on the sports world. On Monday, Xavier Gutierrez was named the team president and CEO of the Coyotes, making him the first Latino … "I have the utmost trust in Xavier to lead us forward and help us to become a world-class organization on and off the ice.". The league has yet to announce any programs or events in Latin America, though a few franchises are working on doing so. Gutierrez, whose addition was announced June 8, joins his friend of more than 20 years and business partner Alex Meruelo, who is Cuban American, in forming the NHL's first Latino owner/president duo. Admittedly, new Arizona Coyotes president and CEO Xavier Gutierrez's first sports love was soccer. It wasn't until his freshman year at hockey-mad Harvard, where he earned a degree in government, that Gutierrez discovered the sport that would make him a trail blazer. Arizona Coyotes' Xavier Gutierrez becomes NHL's first Latino CEO The Associated Press Jun 8, 2020 Jun 8, 2020 Updated Jun 8, 2020; Xavier Gutierrez. Today, the NHL's first Latino team president and CEO will undoubtedly have a chance to make an impact on the ice and on the community his team serves, with the express aim of bringing the two together through a marriage of on-ice and business success. Gutierrez seeks to emulate those efforts in Arizona and beyond. 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Growing up in the U.S., however, he quickly identified with Los Angeles Dodgers pitcher Fernando Valenzuela and then Jim Plunkett and Tom Flores of the NFL's Raiders, all champions who represented his favorite teams and his heritage. "I am very proud to name Xavier as the first Latino team President and CEO in NHL history," Meruelo said through a statement after Gutierrez's introduction. "[Hockey] was just so fast, and there was such skill involved," Gutierrez, who was born in Mexico, said of taking in his first Harvard home game. Even in the midst of a pandemic, the Arizona Coyotes hockey team is doing what it can to give back. His siblings, Jaime, Ana Lucía and Lyda, have all matched his Ivy League diplomas. PHOENIX — Arizona Coyotes President Xavier Gutierrez joined 12 Sports' Chierstin Susel in an exclusive 1-on-1 interview, where he addressed how … Gutierrez, who was born in Guadalajara, Mexico, became the first Hispanic NHL president and CEO June 8, 2020 when he rejoined forces with longtime … That's the power of sports. • Latest updates from around the NHL. Gutierrez maintains one significant sports connection to his place of birth. 6-keys: media/spln/nhl/reg/free/stories, at Retired left winger Raffi Torres, whose parents hail from Mexico and Peru, spent the 2011 and 2012 seasons with the Coyotes. "That's something we need to look into," Gutierrez said. We plan to do that, too. Among the challenges facing Gutierrez is the push for a new arena, which the Coyotes have tried to secure for more than a decade. Xavier A. Gutierrez was named as the President, Chief Executive Officer and Alternate Governor of the Arizona Coyotes Hockey Club on June 8, 2020. "It's the immigrant story. "Mr. Meruelo and I share a very compelling vision for this franchise," Gutierrez said. "Vamos a trabajar MUY duro para que ustedes se puedan sentir como parte de nuestra familia, de este equipo, de SU equipo, los Coyotes de Arizona." It wasn't until his freshman year at hockey-mad Harvard, where he earned a degree in government, that Gutierrez discovered the sport that would make him a trail blazer. Hinostroza is one of a select number of NHL players with Latino heritage. "It's absolutely great to have a Latino owner and CEO," Hinostroza said. Gutierrez served as a chief investment officer for the Meruelo Group, a company that deals with casinos, construction, financial services, and media. From turning Gila River Arena into a voting location to amplifying the voices of small business owners, he and the Coyotes staff are proving that the words “Coyotes care” is much more than a slogan. "I'm very proud of my heritage, and if we can inspire young Latino kids to look at hockey and want to play in the future, that's an amazing thing.". Toronto Maple Leafs center Auston Matthews, who grew up in Arizona and whose mother is a native of Hermosillo, Mexico, is among those with the highest profiles. In that role, he got an up-close look at the league's business side. He has a 20+ year career as a business executive, investor and dealmaker focused on investment management, corporate strategy & operations, finance, and business development. To that end, the Coyotes formed a Hispanic advisory board shortly after Meruelo became the majority owner and invited community leaders to help the franchise develop strategies to better reach Latinos throughout Arizona. The Coyotes are making history again. "When you sit there, you feel the ice. Meruelo has previously stated that there's been interest to remain in Glendale, but the eastern side of Phoenix has also shown interest. Unlike any other sport, you feel part of the rink and the action itself.". “This is an organization that when [Coyotes owner] Alex Meruelo bought it … The Coyotes are making history again. Ranking NHL head coach job security: Whose seats are the hottest? Arizona Coyotes Xavier Gutierrez was named as the Coyotes President, CEO and Alternate Governor on June 8, 2020. Admittedly, new Arizona Coyotes president and CEO Xavier Gutierrez's first sports love was soccer. All Rights Reserved. That was the case for Xavier Gutierrez, who became the first Latino team president and CEO in NHL history when he joined the Arizona Coyotes on June 8. I see it as an opportunity," said the 47-year-old Gutierrez, a career financial consultant who was previously the managing director of California investment firm Clearlake Capital Group. The Coyotes will allow limited fans at home games. Gutierrez also spoke about the power that sports provides in one’s effort to make a difference in their community. Coyotes President and CEO Xavier Gutierrez says inclusion is his top priority in all aspects of the organization, wanting to make it a more normal thing to be a woman in sports. "With the Latino community, they have to know and understand they have the opportunity to succeed," he said. In recent years, the NFL, NBA, MLB and UFC have all held events in Mexico to capitalize on a market heavily interested in American sports leagues, a trend temporarily halted in 2020 because of the coronavirus pandemic. CBS Sports is a registered trademark of CBS Broadcasting Inc. Commissioner.com is a registered trademark of CBS Interactive Inc. site: media | arena: nhl | pageType: stories | The two met while working together in the real estate industry and co-own a bank in California. In places with scarce access to ice rinks, the Kings have organized ball hockey tournaments. Gutierrez comes to the Coyotes as the replacement for Ahron Cohen, who left the team last month after serving as the president and CEO since 2017. Posted in Arizona Coyotes, Featured, Hockey, NHL Tagged Alex Meruelo, Arizona Coyotes, Bill Armstrong, COVID-19, Xavier Gutierrez 2 Responses You are logged in as Test Pingback: Oliver Ekman-Larsson Narrows Trade List to Two Teams That gesture can be considered a first step. - Xavier A. Gutierrez pic.twitter.com/NEwlP95qdD. An NHL push into Latin America by way of Mexico would bring things full-circle for Gutierrez. It wasn't until his freshman year at hockey-mad Harvard, where he … This comes one year after Alex Meruelo made history by purchasing the Arizona Coyotes, becoming the first Latino to own an NHL team. To better engage with fans in the region, Hinostroza said he's working on bettering his Spanish. "I have three nephews [in Southern California], and they liked the Kings and the Ducks because they reached out. In 2017, the Dallas Stars visited Mexico City to set up a "Learn to Play" youth clinic, assisted by the Mexico Ice Hockey Federation. Now in a highly visible role in a market with a significant Latino population, his leadership skills will come to the forefront. In September, the team debuted social media accounts in Spanish to bolster its efforts. Admittedly, new Arizona Coyotes president and CEO Xavier Gutierrez's first sports love was soccer. Coyotes CEO Xavier Gutierrez said said the decision was made after they learned about the situation involving Meyers-Crothers. In this role, Mr. Gutierrez oversees all business operations, strategic planning, significant organizational decision-making, and government relations for the club. You leave your family, country, and you come to a new place. Coyotes President and CEO Xavier Gutierrez … Meruelo made another bit of history on Monday, naming Xavier Gutierrez as the first Latino team president and CEO in NHL history. "It's absolutely an area we're going to spend time and resources on," he said. ", How Coyotes CEO Xavier Gutierrez plans to reach out to Latino fans, 'I just don't feel like myself': NHL players' experiences with mental health in an isolated season, What NHL players have learned during the COVID-19 pandemic, Dach (wrist) returns to practice with Blackhawks, NWHL to finish virus-stalled playoffs in Boston, Bruins' Carlo will be out 'a while' after Wilson hit, Emotional Gretzky eulogizes 'remarkable' father, San Jose hotel's closure forces Knights to move, Predators' Duchene goes on IR, out 3-5 weeks, Caps' Wilson suspended 7 games for Carlo hit. Similarly, the Anaheim Ducks have made efforts to broaden their fan base and attract fans of diverse backgrounds. The NHL's success in attracting Latinos can be traced through not only outreach initiatives but also visible representation. "I have known Xavier for many years, and he is a great person, an incredible leader, who has had a very successful business career," Meruelo told the Associated Press. Gutierrez and the NHL hope to see that group grow. section: | slug: coyotes-xavier-gutierrez-becomes-first-latino-team-president-ceo-in-nhl-history | sport: hockey | route: article_single.us | For years, Gutierrez mentored students in an effort to give back. We want the Coyotes to be a winning team on the ice and a winning business organization off this ice. The Los Angeles Kings, division rivals of the Coyotes, sell a quarter of their tickets to Latino fans as a result of their marketing and outreach programs in traditionally Latino communities throughout Southern California. With the NHL on pause since March 12, the league and players' association have come up with a return-to-play format featuring 24 teams. "We both want to win. In early June, the league announced the creation of four committees to address diversity issues. Meruelo purchased a controlling stake of the Coyotes from Andrew Barroway in October 2019. 1:46 pm ET, NHL Power Rankings: Vegas pushing for the throne, Golden Knights' San Jose hotel suddenly shuts down, Penguins apologize for altered photo of fans in masks, Flames fire Ward, hire Sutter as head coach, Why the NHL's chaotic weekend in Lake Tahoe worked, WATCH: Isles' Barzal scores incredible goal vs. Sabres, VGK kicked out of San Jose hotel that suddenly closed, Auston Matthews still day-to-day with wrist injury, Lundqvist 'months' away from thinking about return, Rangers deny abuse claims from Russia against Panarin. If we can do it, we'll inspire some people along the way. Have the Kings arrived ahead of schedule -- and are they playoff-bound? He moved with his family to Los Angeles as a toddler before spending time in the Bay Area.
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