I would say, in terms of the messages you see on the court and our jerseys, this was an extraordinary moment in time when we began these discussions with the players and what we all lived through this summer. In recent years, the NBA has experimented with international streams of its games on Facebook, Twitter and YouTube. The league struck a nine-year domestic media rights deal worth a combined $24 billion with ESPN and Turner in 2014, and extensive planning already has begun for how the next agreement should look in light of industry changes. Millions of Americans are still on some level of lockdown, keeping them indoors more often than usual. We’re up in attendance over a record-setting high from last year. How Christmas could help the NBA threaten the NFL’s reign over American sports, “I’m not surprised that our ratings are down thus far,” Silver told The Washington Post by telephone from New York on Thursday. Plus: the NHL is generating some of its top cable audiences this season; Major League … Despite the NBA Playoffs being in full swing and all the games having actual, genuine meaning, TV ratings for the first round were down 27 percent year over year. At its peak, 6.028 million viewers tuned in to watch Game 6 … 2020 should have been ratings gold for the big sports leagues. To cap the night, Antetokounmpo, the reigning MVP, celebrated a three-pointer by placing an invisible crown atop his head — a suggestion that he has displaced “King James” from basketball’s throne. Even with perfect health for its superstars, Silver’s NBA would be contemplating an existential crisis. Yet the NBA and its major television partners have found such banner performances elusive this season. The 2020 NBA Finals have suffered their worst TV ratings since pretty much forever. That’s the good news – the bad news is that’s down massively from past performances. “Many of our key constituent fans either do not subscribe to traditional cable or, as a matter of their viewing pattern and practice, don’t watch it. Lower TV ratings means lower TV revenue for NBA and players that share in that revenue. Part of it is probably a reflection on the on-air products. The same NBA had just months before surrendered to communist China and still fails to call that heinous tyrannical government out for its — current and ongoing — slave labor practices and its Uighur concentration camps. The NBA has a lot more work to do to win back fans, and the recent egotistical antics of one of its most visible faces does nothing to get that work started. The most important news stories of the day, curated by Post editors and delivered every morning. The 2020 NBA Finals have suffered their worst TV ratings since pretty much forever. So yeah, the NBA is a collection of very wealthy elitist hypocrites who’ll hector Americans over sins of the past while letting their communist sugar daddies in Beijing off the hook in the here and now. After the practice undercut high-profile games for years, Silver instituted a policy that prevents teams from resting marquee players during nationally televised games. TV ratings for games are down this season. The reality is, politics could be dragging down both the NBA’s ratings and the MLB’s ratings. It’s part of the DNA of this league. Ratings: NBA, NHL, MLB. The PGA’s TV numbers are strong and NASCAR’s races were the third-and-fourth most-watched sporting events on the air last weekend. But, as President Trump pointedly noted this week, the NBA … The PGA’s TV numbers are strong and NASCAR’s races were the third-and-fourth most-watched sporting events on the air last weekend. James and the Lakers could prove to be a saving grace: The networks trusted their season-long staying power and backloaded their national television appearances. — Donald J. Trump (@realDonaldTrump) September 1, 2020. The NBA’s national television ratings are down double-digits compared to this time last year. Silver said he expects the next five years to bring more change to the media and technology business than the past 40 years. “Some people got turned off by load management,” said ESPN analyst Jalen Rose, a former star player. Strauss also reported that TNT’s viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. Dan Cohen of Octagon’s Global Media Rights Consulting division predicted the NBA “shouldn’t see a decrease in rights fees” going forward because demand for live sports content from traditional media companies will grow as they expand their digital offerings. by Paulsen. ESPN analyst Jay Williams acknowledged that networks must recalibrate to better serve Generation Z’s preference for mobile viewing and highlights, and those efforts appear to be underway. Basketball ratings are WAY down, and they won’t be coming back. The NBA TV Ratings have been going down constantly of late. It was the least-watched World Series on record . The NBA has tinkered with its basketball product to make it more viewer-friendly, and it has unveiled a list of major schedule and format proposals in hopes of injecting additional interest into a six-month regular season. The Game 2 thriller between the LA Lakers and the Denver Nuggets - … The NBA’s network TV is down 45%. Even the almighty NFL is scuffling, with ratings down … And I understand those people who are saying ‘I’m on your side, but I want to watch a basketball game.’. The All-Star Game ratings were down. Friday’s Mavericks-Lakers NBA Christmas Day game averaged a Nielsen-estimated 3.0 rating and 7.01 million viewers on ABC and ESPN, down 35% in ratings and 20% in viewership from last year (Clippers-Lakers: 4.6, 8.76M) and the lowest for the primetime Christmas window since 2017, the last time it did not feature the Lakers (Rockets-Thunder: 2.6, 4.88M). The NBA quite literally profits off of slave labor, not 150 years ago, but right now. Silver, who is focused on “making each individual minute of every game as compelling as possible,” praised Disney Plus and called AT&T’s purchase of Time Warner “the best thing that could have happened” for his league because it will marry NBA programming with more wireless devices. The troubling start of this season follows an NBA Finals that was down around 14 percent, according to Statista, in ratings, which followed a regular season that also recorded disappointing numbers. There are a lot of things that go into TV viewership. 1 draft pick Zion Williamson was lost to a knee injury during the preseason. That is a 45 percent drop off. Perhaps the problem is the fact that TV viewership as a whole is down, and has been trending that way for many years. I hope football and baseball are watching and learning because the same thing will be happening to them. In a season where the NBA is trying to lure back fans who were turned off by last season’s overt politics and the less-stimulating bubble version of the sport, it shows there’s a lot of ground to make up. NBA TV ratings down 15% Dec. 29, 2019 5:08 PM ET AT&T Inc. (T) By: Douglas W. House , SA News Editor 226 Comments Sports fans are tuning out pro basketball in the U.S., down … When it gets to that point, it’s a needle-mover.”. And they can’t blame America or the founding fathers for it. The latest figures from the first round of the 2020 Playoffs are especially worrying. 4. The Morning Briefing: The Woke Liberal Assault On Female Athletes Is A Travesty, Woke Disease Infects Matt Chandler as Joe Biden Betrays His Pro-Life Evangelicals, Missouri Mom Arrested AGAIN for Emailing Judge Who Ordered Daughter Into Care of Alleged Abuser, #BelieveAllWomen: The Five Women Who Have Accused Andrew Cuomo of Sexual Misconduct, The Alamo at 185: On History, Heroes, and the Fight for the Future, Even the ACLU Opposes H.R. Given the Lakers’ strong start, polarizing reputation and big viewership numbers, their late-season appearances could offset the early declines. TV ratings for games are down this season. The 2020 NBA Finals have suffered their worst TV ratings since pretty much forever. While there were some expectations ratings would increase for the NBA’s bubble games with sports fans starved for content, that apparently has not been the case. In the near future, the league wants fans to be able to toggle through numerous camera angles and audio feeds, participate in gambling and fantasy games during the course of live action, and watch content captured by wearable cameras on players, in virtual reality experiences and in video game environments. As it turned out, Stephen Curry broke his hand in his fourth game, and the networks were stuck airing a Warriors team that has plummeted overnight to the Western Conference’s worst record. America is the least racist nation on earth. Yet there are plenty of potential challenges looming: Cable trends are unlikely to reverse, and James’s eventual retirement could trigger a swoon in interest as Michael Jordan’s once did. Radical change already was afoot. Then it went all-in on non-stop SJW messaging when people just want to watch a basketball game. The National Basketball Association’s day-long celebration of sports led the demos, scoring a 1.1 and 3.74 million total audience for its hours-long programming for ABC and ESPN. The vast majority of Americans have been fully on board with full civil rights for everyone for decades. Stand tall for our Country and our Flag!!! Much has been made about the NBA’s television ratings this year. The poll also found that the NBA has the most profound … This wide-ranging strategy might seem haphazard, but the NBA is betting that a deep familiarity with all types of cutting-edge entertainment developments will best position it in the broader marketplace. Right now. “That’s why the league, smartly, eliminated that [phrase] from the stat sheet.”. The NBA’s proposed schedule and playoff format changes, explained, “Games that are meaningful are more likely to draw ratings,” Silver said. Regular-season game telecasts across ABC, ESPN, TNT and NBA TV in 2018-19 averaged 1.2 million viewers, down 5 percent from the previous season. NASCAR Ratings Show Viewership Is Actually Down . The Milwaukee Bucks forward outdueled LeBron James and the Los Angeles Lakers in a matchup of the league’s two best teams and two most popular players. From a technology standpoint, the NBA is rethinking virtually every aspect of the viewership experience. This could have been a time when the league — and any other … Viewership for the Stanley Cup Finals dipped by 61%, and the NBA Finals were down 49%. Our League Pass viewership is up. There’s quite a bit of sleight of hand in that answer. It also has become so easy to follow every aspect of a superstar’s life — fashion, highlights, endorsements, off-court interests, political advocacy, free agency rumors — that some fans might conclude that full-game content has become superfluous. That’s the good news – the bad news is that’s down massively from past performances. Wayne TV; Podcasts; Politics; Culture; Entertainment; Crime; Odd News; Donate; Culture [VIDEO] LeBron James Doubles Down on NBA’s Cruddy Ratings Well, the "Silent Majority" has responded to the politicization of sports with a resounding "no thanks," by tuning out and dropping the ratings into the toilet. ABC’s NBA broadcasts in 2019-20 averaged 2.95 million viewers, down from its 5.42 million during 2011-12, Strauss wrote. Last week in a piece on The Athletic, Ethan Strauss reported that the ratings for network NBA broadcasts have declined by 45 percent since 2011–12, with games on TNT down about 40 percent and games on ESPN down about 20 percent. Reaching, appealing to and monetizing those fans has become the central challenge for the NBA, given that its media rights deals are the league’s financial lifeblood. Sports TV ratings plummeted this year, and it doesn’t look like they’ll surge back 2021, either. 1's Free Speech Crackdown, California - Do Not Sell My Personal Information. Silver slyly admitted that the NBA may get less woke for next season. They’re not on board with the China-friendly NBA or any of the players who make millions off contracts with China lecturing Americans about anything. In terms of every other key indicator that we look at that measures the popularity of the league, we’re up. *Flush* By Missy Crane August 7, 2020. Ratings for the last game of the NBA Finals dipped by nearly 70%, compared to last year. Trashing the country that makes you rich while you openly favor one of the most oppressive regimes on earth will not go unnoticed. “I’m not surprised that our ratings are down thus far,” Silver said in an interview with The Washington Post. The NBA has the youngest average viewer of the four major sports leagues, and few of its games appear on broadcast television. celebrated a three-pointer by placing an invisible crown atop his head, former commissioner David Stern’s brain hemorrhage, Stephen Curry broke his hand in his fourth game, Zion Williamson was lost to a knee injury during the preseason, the explosive interest that has followed Williamson since he was in high school, LeBron James can talk this up as his revenge season, but it looks more like serenity now. By signing up you agree to our Terms of Use and Privacy Policy. The NBA isn’t surprised its TV ratings are way down. We all needed and wanted a diversion from real life. Despite a scoring boom and an abundance of magnetic personalities such as Antetokounmpo and James, NBA ratings on ESPN and TNT, through mid-December, were down more than 15 percent compared with last year. The first two months of the season produced a perfect storm for bad television ratings: “Entering Christmas, NBA games were down 17 percent on ESPN and 7 percent on TNT.”. Antetokounmpo’s provocative challenge to James drew millions of views on social media, and their superstar showdown averaged 2.8 million viewers on TNT, making it the NBA’s most-watched game since the season’s opening week. Millions are still out of work. “It’s early days. People are tired of watching the highly political @NBA. Silver said the league is struggling to reach the millions of fans from the … Or it could be the crowd-less games that many find off-putting. How it gets manifested is something we’re gonna have to sit down with the players and discuss for next season. Meanwhile, the NBA and the networks knew they would be forced to wait on perhaps the Eastern Conference’s biggest draw. 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