Former Secretary of State calls on IOC to find another location for next year's Winter Games on 'The Story' is the staduims as big for winter than summer. Winter Olympics TV ratings hit an all-time low. . The lack of Team USA medals could be another factor for the ratings hit. By comparison, the network won by 43% in 2014 (21.3M to 14.9M), 9% in 2010 (24.4M to 22.3M), and 33% in 2002 — when the U.S. last hosted the Games (31.9M to 23.9M). The Olympics are a case in point. Except for the Final Four, all figures include streaming viewership. The network owns the US media rights to the games until 2032. Figures include primetime encores on the West Coast. Figures include primetime encores on the West Coast. The Winter Olympics is an event on a relatively smaller scale, with about 88 countries participating in 2014. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and sole writer of Sports Media Watch. In contrast to the Super Bowl, the primetime Winter Olympic TV audience is predominantly female, according to an analysis of primetime Winter Olympic viewership data through February 21. NBC's viewership alone fell 16% compared to Sochi. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. The Summer and Winter Olympic Games organized by the International Olympic Committee occur every four years. Since the 2016 Summer Olympics wound down Sunday night, NBC's PR apparatus has been trying to put a brave face on its performance in Rio, but the final ratings … The ratings drop is reflective of the "changing TV landscape," according to Stefanie Morales, director of audience intelligence at Magna, a company that monitors audience trends. As in 2014, NBC won all 18 nights of the Olympics — compared to 14 of 17 nights in 2010 and 8 of 17 in 2006. NBC alone outdrew the combined primetime averages of ABC, CBS and FOX by a record 82 percent (17.8M to 9.8M). By Jack Blesch. Factset: FactSet Research Systems Inc.2019. CNN Sans™ & © 2016 Cable News Network. An estimated 56% of Olympic viewers are female, while 44% are male. Admittedly, Pyeongchang ranks as the least-watched games in the Olympics' long TV history — … NBCSN did not provide prime time coverage four years ago. For the 18 to 49 years, the demographic most coveted by advertisers, the drop is a startling 24%. Winter Olympics TV ratings hit an all-time low. 2004: Athens Summer Games-- 14.4 rating; 25.4 million viewers. do as many people particpate which do you like or cares about most. Ratings data for Olympic Games telecasts from 1968 to 2006 — including ratings for opening and closing ceremonies and average ratings for each Olympics — are available below: -Average Ratings: all Summer and Winter Olympics telecasts, broken out by daypart (3.36MB) First, overall TV viewership for the Summer Olympics and the World Cup are on par with each other. Television ratings can be twisted in countless ways to suit the purposes of the person presenting the information. With a host city just one hour ahead of the Eastern Time Zone and a mountain of data pointing t… Having said that, it is worth noting that the Olympics’ declines pale in comparison to the rest of television, which in this era may clear the bar for success. I’d much rather tune in to swimming, diving and running. This is the epitome of comparing apples to oranges. The downward trend is in line with the Rio Summer Olympics, which also brought NBC sluggish ratings in 2016. Versus the same night of the 2016 Summer Olympics, which also included primetime cable and streaming coverage, ratings fell 24% (from 13.6) and viewership 23% (from 22.9M). The verdict is in on the 2018 Winter Olympics, and it's pretty good. The BBC provided television and radio coverage of the winter Olympics in the UK - the TV coverage was presented mainly by Grandstand regulars such as Hazel Irvine and Clare Balding. Nielsen has tracked television ratings for all summer and winter Olympic Games broadcasts since 1968. Summer Olympics have 214 more events in 13 more sports than the Winter Olympics. Experiencing the Olympics in virtual reality, First published February 21, 2018: 6:18 PM ET, These are your 3 financial advisors near you, This site finds and compares 3 financial advisors in your area, Check this off your list before retirement: talk to an advisor, Answer these questions to find the right financial advisor for you, An Insane Card Offering 0% Interest Until Nearly 2020, Transferring Your Balance to a 14-Month 0% APR is Ingenious, The Top 7 Balance Transfer Credit Cards On The Market Today, Get $300 Back With This Outrageous New Credit Card. American television companies … 2002: Salt Lake City Winter Games-- 25.5 rating; 25.5 million viewers. Primetime coverage of the Winter Olympics averaged a 10.1 rating and 17.8 million viewers on NBC, down 17% in ratings and 16% in viewership from 2014 (12.2, 21.3M) and down 27% in both measures from 2010 (13.8, 24.4M). Heading into the Summer Olympics, NBCUniversal executives were bullish on ratings for Rio de Janeiro. The Summer Olympics, more popularly known as just The Olympics is a much bigger event with 204 countries participating as of 2012. Compared to the 2016 Summer Olympics, which also included primetime cable and streaming coverage, this year’s combined audience declined more than a quarter from approximately 27.0 million. Olympics 2012 Ratings: NBC Scores Big Viewership of NBC's coverage of the 2012 Olympics continues to grow. NBC is still averaging about 20 million prime time viewers, which not only beats its rivals but it's a ratings windfall that only live events can deliver. The Olympic Games (Summer and Winter) have been televised in the United States since 1960.It has become one of the most popular programs on USA television every four and then two years. Of 54 % males and 46 % females Team USA medals could be another factor the. Video landscape has changed since 2014 [ numbers from NBC Sports digital platforms NBC alone or across,... 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