attitude measurement scales


Some figure drawing tests are primarily measures of cognitive abilities or cognitive development.

If an individual does not tick off 3, then it is reasonable to except that he will not tick off 1 and 2, since these are statements indicating even closer relationships (marriage and friendship) compared to 3 (neighbourhood).
the person knows their attitude is being studied). In these tests, there is a consideration of how well a child draws and the content of a child's drawing. (d) The next step in the procedure is to compute the total score of the individual by adding his item-scores (i.e., scores received for separate statements).

Items that are ambiguous, irrelevant, neutral or too extreme are eliminated by inspection. She puts a stamp on the envelope, and then drops it on a crowded street near the post office so that it can be easily found and mailed.As her baseline control, she drops a stamped envelope addressed to someone whose name does not sound foreign. The important thing about this pattern is that if it holds good, i.e., the given score on a particular series of items (statements) always has the same meaning. Each response is given a numerical value corresponding to its favourableness or unfavourablenss. The data obtained from the Interval Scale can be used to calculate the Mean scores of each attributes over all respondents.

It is a great advantage to be able to use items that do not, on the face of it, appear to have a direct relationship to the attitude being studied.
Thus, their main drawback is that they are very time-consuming, and therefore expensive to produce. It is a computer based technique. The response to any item provides a definition of the respondent’s attitude.” This quality of being able to reproduce the responses to each item knowing only total score is called ‘reproducibility’, which is one of the major tests of whether a set of items constitutes a scale in Guttman’s sense. The big advantage of this scale is its simplicity, while producing results compared with those of the more complex scaling methods. On the basis of taste we classify the brands into tasty, moderate and non tasty.We can classify on the basis of price also-Low, medium, high. It is important that the responses are scored consistently in terms of the attitudinal direction they indicate.

The facial EMG makes it possible to detect the differences between the positive and negative attitudes. Hence, the GSR allows one to assess a subject’s emotional response, towards an attitude object.For example, in an experiment by Porier and Lott (1967), black and white experimenters touched their white subjects with their hand, apparently by accident. The IAT aims at determining the strength of the connection between the two concepts.For example, the IAT asked the test-takers to assign a stimulus, which can be word or pictures, as quickly as they possibly can, to a pair of target.

There are a number of attributes, you can not base decision on one attribute only.

This type of question, forces the respondents into making one of a limited number of choices.Another kind of survey item is the rating scale, in which the respondents indicate the extent, to which they agree or disagree with a statement, by circling a number on a scale. Although these dimensions of war do affect the final shape of persons’ attitudes towards war, independent enquiries basing their assessment on uni-dimensional scales would hardly afford us a total perspective about a person’s attitude toward ‘war’ in all its many-splendored implications. There are several types of attitudes scales, but the two most common are the Thurstone and the Likert Scales, named after their authors. The most important objective indicator of attitudes has been the Galvanic Skin Response (GSR).

Such items as have the highest discriminatory coefficients in their scale interval (say, all items having scale value between 7.0 and 7.9 or 6.0 and so on) are selected in twice the number that is actually wanted for use in the final scale.

Attitude scales 1. Individual can score between 1 to 7 or

It had been pointed out by a number of investigators that the Thurstone or Likert scales contain statement about various aspects of the characteristic under consideration and thus these statements belong in fact, to two or more different scales.

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attitude measurement scales

attitude measurement scales

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